With ShippyPro, you can automatically send email notifications (also known as shipping or tracking notifications) to keep your customers informed at every step of the delivery journey. In today's market, customers demand real-time delivery updates and the lack of proactive communication leads to increased "Where Is My Order?" (WISMO) support tickets and failed delivery attempts.
ShippyPro's new email notifications are designed to solve these challenges by giving you full control and flexibility over when and how you communicate with your customers. Unlike traditional email notifications that often go ignored or overwhelm customers with unnecessary messages, our workflow-based system ensures you send the right message at the right time.
Keep customers informed proactively, reducing support workload
Alert customers before delivery attempts, reducing re-delivery costs
Build trust and improve NPS scores with timely, relevant updates
Create fully customized email templates that reflect your brand identity
Start now at: https://app.shippypro.com/notifications
Email notifications allow you to keep your customers informed through professional, branded customer notification emails that notify them of changes in their order status. Unlike generic, one-size-fits-all emails that customers often ignore, ShippyPro's email notifications are workflow-driven and contextual — meaning you send only the updates that matter, when they matter.
With full control over design, layout, and content, you can create a communication experience that reflects your brand identity while addressing common e-commerce challenges:
With email notifications, you can:
Email Notifications always go to the shipment recipient on the order. If you want your own team alerted instead — for example when a shipment needs attention — see How to set up Internal Alerts. Alerts to your team on Email are free.
ShippyPro's new email notification system is built on workflow-based configuration — giving you an easy, no-code way to set up notifications aligned with your business logic. Unlike older systems that sent too many messages without control, you now have complete flexibility to choose exactly when and which notifications to send.
To start sending email notifications:
Configure the SMTP server your customers will receive notifications from (e.g. orders@yourstore.com)
Create and customize your email templates with your brand elements
Define triggers and conditions to send notifications automatically based on precise tracking statuses
This approach ensures you send only valuable updates that customers actually want to receive, helping you avoid message fatigue while keeping customers informed.
Some carriers provide email notification options directly. To avoid sending duplicate notifications to your customers (which can lead to confusion and negative experiences), make sure to disable the carrier's native email notification option before enabling ShippyPro Email Notifications.
For the new version of Email Notifications only, email server is required to send email notifications from the new version of Notifications. ShippyPro's default sender (no-reply@shippypro.com) will no longer be available. If you haven't set up your own email server yet, follow the steps below.
To send email notifications, you need to connect your own SMTP email server. Emails will be sent from your own address (e.g. orders@yourstore.com), not from ShippyPro.
This gives you:
To set up your custom SMTP server:
Click on "Settings" button at the top-right of your screen to access the Email Settings
Click on "Configure SMTP"
| Field | What to enter |
|---|---|
| Label | Enter any name to identify this server in ShippyPro |
| Hostname | e.g., smtp.gmail.com |
| SMTP Username | Your email address |
| SMTP Password | Your email password or app-specific password |
| Port | e.g., 587 for TLS, 465 for SSL |
| Sender name | Your company or brand name |
| Sender address | The "from" address customers will see |
Save your settings and send a test email to confirm everything works
Only one custom SMTP server can be configured per account.
SMTP server plugin is not compatible with MFA authenticated email servers.
Product & Resources
Keep customers updated at every delivery stage with automated, branded tracking notifications.
Discover Shipping Notifications →Follow every shipment across your carriers from one dashboard and spot issues early.
Explore Track & Trace →Set rules once and let ShippyPro handle repetitive shipping tasks for you.
See automation →Guides, reports and templates to help your e-commerce team ship smarter.
Browse resources →Start your free 14-day trial and set up your first notification workflow today.
The Notifications dashboard provides:
From the Templates section, you can create, view, and manage all your email notification templates. ShippyPro provides a default template to help you get started quickly.
| Placeholder | What it shows | Example |
|---|---|---|
transaction_id |
The reference number of the order | ORDER-123 |
carrier_name |
Name of the shipping carrier | UPS or FedEx |
tracking_code |
Tracking number for shipment monitoring | TRK123423 |
from_address_company |
Name of the sender company as configured in the Sender details of the shipment | ABC Company |
from_address_name |
Name of the person sending the shipment as configured in the Sender details of the shipment | Paula Smith |
to_address_company |
Name of the company receiving the shipment as configured in the Recipient details of the shipment | XYZ Company |
to_address_name |
Name of the person receiving the shipment as configured in the Recipient details of the shipment | John Doe |
marketplace_platform |
Marketplace where the order originated. It's equal to the label of your marketplace connection | Shopify |
You can easily add more languages from the template page:
Click Create new > "New Template"
Choose "Email" as the channel
Use the visual editor to customize your template:
Preview your template on desktop and mobile
Send a test email to verify appearance and content
Save your template
The Workflows section gives you complete control over when and how email notifications are sent. This is where ShippyPro's new notification system truly shines — instead of bombarding customers with every status update, you can create automated email notification workflows based on granular tracking statuses that trigger only when updates add real value.
Select what initiates the notification:
| Trigger | What happens |
|---|---|
| Tracking status is updated | When the carrier sends a new tracking update about the shipment, an email will be sent to the recipient |
| Order is imported | When the order is imported in ShippyPro, an email will be sent to the recipient |
| Shipment label is created | When the label is generated in ShippyPro, an email will be sent to the recipient |
| Order in error | When the label creation fails, an email will be sent to the recipient |
| Shipment needs attention | Fires when Tracking Solver flags a shipment as needing attention (At Risk or Action needed). Read more on How Tracking Solver works |
| Label is printed | When a label is marked as printed, a notification will be sent |
Refine when the notification is sent using precise information about the shipment:
Select the "Send Notification" action
| Setting | What to choose |
|---|---|
| Channel | |
| Template | Choose your customized email template |
| Language | Same as Recipient Country (automatic): If the shipment goes to Italy, the notification will be sent in Italian Force specific language: Choose English, French, German, Spanish, or Italian |
| Email settings | Your configured email server will appear as the sender. If you don't see it, make sure you've completed the setup in Step 3 and refreshed the page. |
| BCC | Add up to 5 BCC recipients per rule, so an internal team or third party gets a copy of a specific notification without touching every message you send |
| Workflow | What to send | Why it helps |
|---|---|---|
| Order Shipped | Send a "Your order is on its way" email when tracking status changes to "In Transit" | Reduces "Has my order shipped?" inquiries |
| Out for Delivery | Notify customers when their package is out for delivery today | Sets clear expectations and reduces failed delivery attempts |
| Delivery Attempt Failed | Alert customers immediately when a carrier attempts delivery without success | Prompts them to reschedule or arrange pickup, preventing re-delivery costs |
| Package Delivered | Send a confirmation email with a request for feedback | Builds trust and encourages repeat purchases |
| Delayed Shipment | Proactively inform customers about delays before they contact support | Maintains trust even when issues arise |
All email notifications now include an unsubscribe link that allows recipients to opt out of notifications for a specific order. When a recipient clicks the unsubscribe link, they will no longer receive email notifications for that particular order, but they will continue to receive notifications for other orders.
Email notifications are sent to the recipient's email address provided in the order details.
Email notifications are proven to significantly reduce "Where Is My Order?" (WISMO) support tickets — one of the most common customer service inquiries in e-commerce. By proactively updating customers at key moments in the delivery journey, you eliminate the need for them to contact support.
Best practices to deflect WISMO tickets:
Many merchants report a 30-50% reduction in support inquiries after implementing proactive email notifications with ShippyPro's workflow-based system.
Email delivery issues can occur due to:
You can monitor email delivery status in the Activity page:
| Status | Meaning |
|---|---|
| Sent | Email was successfully sent |
| Failed | Email delivery failed (click for details) |
| Pending | Email is queued for delivery |
The activity logs provide detailed information about each notification attempt, including timestamps and error messages if delivery failed.
Yes! You can upload custom images directly in the template editor. Use the Image content block to add your logo, product images, or promotional banners.
Basic knowledge of email server settings is helpful. You'll need to know your SMTP host, port, and credentials. Most email providers (Gmail, Outlook, etc.) provide this information in their support documentation. If you're unsure, contact your email provider's support team.
Either you use ShippyPro's default server or a custom SMTP server, you can choose to enable "Use as reply-to address," customers can reply directly to your configured email address, allowing for two-way communication.
Yes! Use workflow conditions to create specific email experiences:
This allows you to customize messaging based on shipping method, marketplace, or customer segment.
Yes. When configuring a workflow's notification settings, add up to 5 email addresses to the BCC field.
You can send a test notification from the template page. You can click on "Send test" button to insert an email address and send a test notification to the email address.
You can easily add more languages from the template page. Click the Language dropdown at the top of the template builder, then select Add language. Choose the languages you want by clicking the + icon next to each one.
A new version of the template will be created for each added language, with the layout copied from the default. You’ll just need to translate the text strings.
Check if you see this banner saying your Account is under review. This is a standard verification step and our team will review their account within 1-2 business days. Once approved, everything works as normal.
Tracking notifications are automated messages that tell your customers when their shipment's status changes, for example when it ships, is out for delivery or has been delivered. With ShippyPro, you can send them as email notifications using the "Tracking status is updated" trigger in your workflows.
Email Notifications always go to the shipment recipient on the order. Internal Alerts notify your own team instead, for example when a shipment needs attention, and alerts to your team on email are free. See How to set up Internal Alerts.
Not with the new version of Email Notifications. ShippyPro's default sender is no longer available, so you need to connect your own email server in the SMTP settings. Your emails are then sent from your own address, such as orders@yourstore.com.
You can create templates in English (default), Italian, French, German and Spanish. In each workflow, you can send the notification in the language of the recipient's country automatically or force a specific language.
Yes. Some carriers send their own email notifications. Disable the carrier's native option before you enable ShippyPro Email Notifications, so your customers don't receive duplicate messages.
You can insert transaction_id, carrier_name, tracking_code, from_address_company, from_address_name, to_address_company, to_address_name and marketplace_platform. Some details, such as the tracking code, won't be available until the shipment has been shipped.
Only if you set it up that way. Workflows let you choose the trigger and add conditions, such as a specific tracking status, carrier or store, so customers only receive the updates you decide are worth sending.
Currently for multiparcel shipments a single email is sent with the main tracking number
Please note that we cannot guarantee any consequences or actions that Amazon may take as a result of sending communications to the buyer. We claim no responsibility for anything that might occur due to notifications sending. Our customers bear the exclusive responsibility for the use and management of the "Leave a Feedback" function as well as for set-up of the relevant parameters (including but not limited to the number and categories of e-mail recipients) and e-mail content. Therefore we have no responsibility in relation to your, your representatives', employees' and collaborators' and/or third parties' use of this function nor in relation to compliance with the rules of Amazon and/or any other marketplace where you operate.
Please read the Communication guidelines carefully and add no-reply@shippypro.com as a sender following Buyer-Seller Messaging Permissions
Zalando's Platform Rules allow Partners to use Customers' personal data only to the extent necessary to fulfil the purchase contract. We therefore recommend limiting notifications on Zalando orders to transactional shipment updates, and avoiding promotional content (promo codes, recommended products, banners, review requests). We cannot guarantee any consequences or actions that Zalando may take as a result of communications sent to the buyer. Our customers bear the exclusive responsibility for the use of notifications, for the setup of the relevant parameters and for the content of the messages, including compliance with the rules of Zalando and of any other marketplace where they operate.
Related Articles
Why customers ask "Where is my order?" and how to answer before they do.
Read more →The real cost of failed deliveries and how timely notifications help prevent them.
Read more →How to turn delivery updates into a growth engine for your store.
Read more →Alert your own team when a shipment needs attention. Alerts on email are free.
Open the guide →Try ShippyPro free for 14 days and send your first email notification in minutes.