How D2C subscription brand Fler ships to 15 countries from one dashboard
Fler went from managing four carriers across separate portals to running their entire subscription shipping operation from a single platform. Here's how ShippyPro made it simple enough to scale.
A subscription brand built to scale — if shipping keeps up
Fler sells premium, unisex razors and body care products on subscription. Customers choose how often they want new blades and body care products delivered, and Fler takes care of the rest — shipping to Italy and 14 other EU countries.
The model works because it's simple for customers. But behind the scenes, managing recurring shipments across multiple carriers, order types, and markets was anything but simple. Subscription batches needed different handling than standard orders. Each carrier had its own portal. Picking lists, returns, and manifests lived in separate places.
As Fler grew from two carriers to four and added new EU markets, the manual overhead grew with it. The warehouse team was splitting orders by hand every morning before a single label could print. That works at 500 orders a month. At 3,000 orders it doesn't.
"With ShippyPro, we brought all our carriers and orders together into one place and our warehouse team immediately felt the difference."
All carriers, all order types, one screen
ShippyPro connected all Fler's carriers through a single Shopify integration. Orders that used to require manual sorting now arrive pre-organized by carrier.
Orders arrive in ShippyPro already sorted by carrier. The warehouse team opens one screen and everything is ready to process: no manual splitting.
Home delivery, PUDO pickup points, returns — all generated from the same place. No switching between carrier portals.
Picking lists for the warehouse and carrier manifests for driver handoff are generated in-platform. Everything needed for shipping in one tool.
