Macron saved 7.000 hours thanks to shipping automation
With ShippyPro, Macron was able to obtain not only a more fluid and centralized management of its multi-level Ecommerce network, but also concrete & measurable operational results.
INDUSTRY
SPORTSWEAR
FOUNDED IN
1971, ITaly
COMPANY SIZE
250–500
RESULTS ACHIEVED
1149
estimation of errors avoided with reduction of complaints, returns & management times
€34K
direct savings on the bottom line thanks to the automation of e-commerce shipments
7000 HOURS
saved per year thanks to the automation of logistics flows
A true model of efficient and scalable omnichannel strategy
Macron manages a complex multi-level eCommerce system composed of over 3,000 online stores and 171 physical stores worldwide. The structure is designed to support shipments to over 100 countries, including Italy, the United States, the United Kingdom, Spain and many other strategic markets.
Thanks to its collaboration with ShippyPro, Macron achieved a more centralized and streamlined management of its multi-level eCommerce network, along with measurable results: €34,000 saved through shipping automation, 7,000+ hours freed from manual tasks, and 1,149 operational errors avoided, leading to fewer complaints, faster processes, and an improved customer experience.
Macron, the history of sportswear
Founded in Bologna, Italy in 1971, Macron quickly established its own brand, designing and distributing technical clothing for football, basketball, volleyball, baseball, and rugby. Today, it is a leading company in the technical sportswear sector, with a turnover of 224 million euro in 2024.
In 2010, Macron launched the Macron Sports Hub project, offering sportswear, accessories, and merchandise, alongside an official online store. In 2019, it became the official supplier of UEFA referee kits. Its Teamsports business line now includes a marketplace for over 3,000 club eCommerce sites managed by 171 local stores. It is in this context that the collaboration with ShippyPro began.