More than 200 eCommerce, logistics and technology leaders gathered at Manifattura Tabacchi in Florence as ShippyPro celebrated its 10th anniversary.
Florence, 30 September 2026 - ShippyPro, the Agentic Shipping Platform built for global commerce, hosted ShippyPro Experience 2026 on 24 September at Manifattura Tabacchi in Florence. The day focused on how AI and agentic commerce are reshaping fulfilment, delivery, returns and profitability, bringing together speakers from Forrester, Politecnico di Milano and Forbes Italia with executives from global brands such as Samsung, GUESS, Macron, and Manifatture Valcismon.
Keynote: logistics becomes cross-functional
In the keynote "The Future of AI in Logistics and Commerce Operations", CEO Francesco Borghi and COO Jacopo Toccacieli set out ShippyPro's vision: logistics is no longer a back-office function but a cross-functional driver of growth, customer experience and profitability. ShippyPro is evolving accordingly, with AI agents such as Automation, Tracking Solver and Invoice Analysis that work across shipping, support, marketing and finance, helping companies run logistics more autonomously and connect every shipment to its impact on the business.
"For ten years we have worked to make shipping simpler and help people work better," said Francesco Borghi, CEO and Founder of ShippyPro. "Logistics now touches every team, from support to marketing to finance. With AI we are making shipping more connected, more intelligent and more autonomous."
"Autonomous means operations that see a problem coming, decide what to do and act on it before anyone has to step in," said Jacopo Toccacieli, COO of ShippyPro. "That's what we call Agentic Logistics, and it's already running for our customers today. The next step is taking that intelligence beyond our own platform, to wherever teams work."
Market overview
The programme opened with some of the most authoritative voices in commerce and innovation. Roberta Vadruccio of Politecnico di Milano's School of Management explored how AI is reshaping physical and digital commerce. Chuck Gahun, VP Principal Analyst at Forrester, presented the state of agentic commerce in 2026, with data on how consumer behaviour in the US and UK is already changing. Alessandro Rossi, Director of Forbes Italia, shared how Italy is responding to innovation and AI.
Success stories
Customers and partners then took the stage to share how they are growing with ShippyPro:
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Selle Italia and Calicantus: Jacopo Penso, eCommerce Manager at Selle Italia, and Matteo Comin, CSO at Calicantus, explained how the historic Italian brand took its digital commerce global and into the US market without losing its identity.
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Samsung SDS and GUESS: Antonio Mattei, Chief Business Officer at Samsung SDS, and Marcello De Melgazzi, European Logistics Director at GUESS, presented two innovation journeys:
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- Samsung SDS orchestrates an end-to-end logistics ecosystem with ShippyPro, optimising the shipping experience across a connected logistics network.
- GUESS manages millions of orders a year across 9,500+ global channels and uses 30 carrier integrations to standardise and simplify omnichannel logistics.
Macron, Manifatture Valcismon and Asendia: Matteo Tassetti, CIO at Macron, Sandor Szabo, Supply Chain Manager at Manifatture Valcismon, and Laetitia Arfi, Chief Sales Officer at Asendia, discussed how they are rethinking technology, logistics and growth.
- Macron manages 200 Sports Hubs worldwide from a single ShippyPro account, supporting +282% growth vs. 2022 as eCommerce volumes scaled.
- Manifatture Valcismon Group scaled from 300–600 to 2,300–2,500 shipments a day without redesigning its shipping infrastructure, and recovered €200K after an invoice audit with ShippyPro Invoice Analysis.
- Asendia achieves a 99.98% delivery success rate with its Out-of-Home delivery network, available to all merchants through ShippyPro.
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2026 Innovation Awards
The day closed with the ShippyPro Innovation Awards: OTB (Global Multichannel Excellence), Gorilla Sports (Commerce Innovation Leader), FALC (Trusted Growth), Manifatture Valcismon Group (Smart Operations, for cutting shipping costs by 38% while scaling from 300–600 to 2,300–2,500 shipments a day) and Samsung (Future-Ready Operations).
About ShippyPro
ShippyPro is the Agentic Shipping Platform built for global commerce, connecting enterprises to 200+ carriers and 80+ sales channels through native APIs that seamlessly integrate with ecommerce, ERP, WMS, and OMS systems. Designed in Europe for complex cross-border operations, ShippyPro has powered hundreds of millions of shipments across more than 50 countries, helping global brands streamline logistics and scale internationally.
For more information: www.shippypro.com Media contact: [[email protected]]