ShippyPro joins the Digital Retail Path, the research and networking hub dedicated to studying the evolution of online and offline commerce in Italy.
Milan, May 20, 2026 — ShippyPro, the AI-powered shipping platform built for global commerce, is proud to announce its partnership as Sponsor of the eCommerce B2c Observatory at the School of Management of Politecnico di Milano, as part of the Digital Retail Path – 2026 Edition.
The announcement comes the day after the season's opening event: "eCommerce B2c Across Product Categories", a closed-door vertical conference held on May 19 at Politecnico di Milano, reserved for sponsors and the community of merchants and retailers. The event marked the start of a packed calendar of initiatives running through to the Digital Retail Day in February 2027.
A Partnership Built for the Future of eCommerce Logistics
The Digital Retail Path is a hub launched in 2025 by the School of Management at Politecnico di Milano, born from the collaboration between the eCommerce B2c Observatory and the Digital Innovation in Retail Observatory. Its mission: to study and explore the evolution of Retail regardless of channel — online, offline, and everything in between.
For ShippyPro, joining this community means taking an active role in the most important conversation in the industry: the future of digital commerce in Italy and across Europe.
"In today's Retail landscape, the line between physical and digital is irrelevant. What defines a brand's success is the quality of the experience it delivers — literally. Logistics has become a strategic asset, and artificial intelligence is reshaping every step of the value chain: from demand forecasting to Agentic AI acting autonomously on behalf of merchants. Those who don't innovate are already behind. At ShippyPro, we push on this front every day — which is exactly why supporting the eCommerce B2c Observatory at Politecnico di Milano is a natural choice for us. Independent research and a community of top decision-makers are precisely where the future of commerce gets built." — Francesco Borghi, CEO & Founder, ShippyPro
Research Topics at the Heart of the 2026 Edition
The 2026 edition focuses on frontier topics shaping the industry, including:
- Agentic AI and the role of artificial intelligence in physical and digital Retail
- New business models for Retail
- Sustainability in eCommerce and Retail
- The online-offline ecosystem and the evolving consumer touchpoints
- The Italian B2c eCommerce market — demand, supply, digital export, and value chain analysis, including the strategic role of logistics
Upcoming events include the Commerce Design (June 30), an exclusive vineyard networking evening (September), the eCommerce Talk (October 22), and the flagship Digital Retail Day on February 16, 2027.
ShippyPro and the Italian eCommerce Ecosystem
ShippyPro is recognized as a key player in Italy's eCommerce logistics landscape. The platform connects merchants and carriers, streamlining shipment management, tracking, and returns at European scale — a critical link in the value chain of any B2c eCommerce operation.
A natural fit, then, for an observatory that places the evolution of the digital commerce value chain at the very center of its research agenda.
About ShippyPro
ShippyPro is the AI-powered shipping platform built for global commerce, connecting enterprises to 190+ carriers and 80+ sales channels through native APIs that seamlessly integrate with ecommerce, ERP, WMS, and OMS systems. Designed in Europe for complex cross-border operations, ShippyPro has powered hundreds of millions of shipments across more than 50 countries, helping global brands streamline logistics and scale internationally.