How Bottle of Italy keeps 1,000+ weekly customers informed without lifting a finger
Bottle of Italy started shipping around 500 orders a month in 2023. Today they ship over 1,000 a week, the large majority of them international. Here's how ShippyPro helped them scale carriers, tracking, and customer updates without adding headcount.
Selling Italy to the world, one parcel at a time
Bottle of Italy brings Italian food and drink to customers across the world. Most of their orders don't stay in Italy: the large majority cross a border before they reach the customer, which makes reliable shipping and clear tracking essential to the business.
When Bottle of Italy started with ShippyPro in 2023, they were shipping around 500 orders a month. International parcels add complexity at every step: more carriers, longer transit times, and more customer questions about where an order is. Every "where is my order?" email is time the team isn't spending on growth.
As volume climbed past 1,000 shipments a week, doing this by hand stopped being an option. Bottle of Italy needed carrier management, tracking, and customer notifications to run on their own, in the customer's language, matched to their brand, without the team touching each order.
"Thanks to ShippyPro’s APIs and platform, we’ve been able to automate every stage of the shipping process, from label generation through to tracking. That lets us give customers accurate, timely updates, cuts manual handling time to zero, and frees us up to grow the business."
Keep customers informed, automatically
ShippyPro sends branded email updates at every stage of delivery, triggered automatically by tracking events, so customers always know where their order is and the team isn't answering the same question over and over.
Order shipped, in transit, delivery attempt, delivered, exception: each moment gets its own email, built in ShippyPro's editor to match the Bottle of Italy look.
A workflow watches for tracking updates and sends the right email, in the right language, based on the destination country. No manual sending.
With most orders crossing a border, customers get updates in their own language automatically, which cuts down "where is my order?" emails to support.
