What is WISMO and how much does it cost my business?

WISMO stands for "Where Is My Order?" — the most common category of inbound support contacts for ecommerce brands. Research shows WISMO accounts for up to 40% of all customer service volume. For a brand shipping 5,000 orders a month, that can mean hundreds of hours of avoidable support time per year. ShippyPro reduces WISMO by sending proactive, carrier-agnostic tracking notifications at every delivery milestone so customers always know where their order is before they need to ask.

What is order tracking software and do I need it?

Order tracking software — sometimes called parcel tracking software or shipment tracking software — gives ecommerce brands one place to monitor every order in transit across all carriers and to send proactive, branded delivery updates via email, SMS and WhatsApp. If you use more than one carrier, receive WISMO support contacts, or send customers to a carrier's generic tracking page, you need it. ShippyPro replaces that fragmented setup with a single platform that handles monitoring, notifications and the branded tracking experience automatically.

How is ShippyPro's tracking page different from a carrier tracking page?

ShippyPro's tracking page lives under your own domain, not the carrier's. You control the branding, the copy, the promotional banners and the product recommendations — turning a generic status update into a post-purchase revenue channel. Carrier tracking pages send your customer away from your brand. ShippyPro keeps them on it.

What is Delivery Prediction and how does it work?

Delivery Prediction is ShippyPro's AI feature that calculates the expected delivery window for each shipment and updates it automatically as the parcel moves through the carrier network. When a deviation is detected — a delay, a failed delivery attempt, a customs hold — ShippyPro flags the exception and can trigger a proactive notification to the customer before they have any reason to contact your support team.

Can I send tracking notifications in multiple languages?

Yes. Email notifications are available in 8 languages and SMS and WhatsApp notifications support 5 languages, so international customers receive updates automatically in their own language without any manual configuration per order.

Does ShippyPro integrate with Shopify, WooCommerce and other sales channels?

Yes. ShippyPro connects with 81+ sales channels and marketplaces including Shopify, WooCommerce, Magento, PrestaShop, Amazon and eBay. Tracking data flows in automatically from all your selling channels without manual data entry, and notifications go out as soon as a label is created.

Delivery Tracking System - Win loyalty with every delivery update

Platform ratings

Rated by the operators who ship every day

130,000+ shipping and e-commerce teams review ShippyPro across the platforms buyers trust — with consistent top marks for ease of setup, reliability and ROI.

G2 Leader

4.3 /5

★★★★★

531 reviews

Capterra Top rated

4.6 /5

★★★★★

897 reviews

Trustpilot Excellent

4.7 /5

★★★★★

1,240 reviews

Gartner Verified

4.5 /5

★★★★★

Peer Insights

Awards & recognition

G2 High Performer Enterprise Spring 2026

G2 Best Software Top 50 Supply Chain & Logistics 2026

The complete tracking platform

Next-level parcel visibility

Four building blocks that work together — from raw carrier data to the message your customer opens on their phone.

New · 2026

Delivery Prediction

AI that knows about delays before your customers do

Every delay caught and flagged in your dashboard — before your customers notice.

Rolling delivery windows updated on every carrier event
Exceptions flagged the moment a parcel deviates from plan
Exception type identified automatically — know the root cause before you open a ticket

Parcel tracking system

Stay in control of every parcel

One dashboard for every carrier you use. Regular status updates by service, warehouse and carrier — filter, spot exceptions and export the data your operations team actually needs.

Real-time status across 190+ carriers in a single view
Filter by carrier, service, warehouse or sales channel
Export carrier performance reports for ops reviews and supplier meetings

Explore the dashboard →

Branded tracking pages

Keep customers informed — on your domain, not the carrier’s

Launch a customisable tracking page that presents your data consistently no matter who ships the parcel. Add your logo, colours, banners and product recommendations, and update copy without a backend deploy.

Fully branded — your domain, your visual language
Product recommendations and promo banners built in
Self-service admin — publish changes in minutes

See the tracking page →

Proactive notifications

Reach customers on the channel they actually open

Build loyalty with proactive email, SMS and WhatsApp updates triggered by every meaningful shipment event — so customers never have to ask, ‘where is my order?’.

Email, SMS and WhatsApp from one workflow builder
Trigger on any shipment event across every carrier
8 languages for email, 5 for SMS and WhatsApp

Set up notifications →

Proven results

Business outcomes, not just features.

The numbers ShippyPro customers see once branded tracking and proactive notifications go live.

−35%

order inquiries

Anticipate WISMO with proactive tracking updates before customers ask.

−93%

first response time

Give agents accurate tracking data inside your CRM — no more tab-hopping.

85%

cases automated

Feed carrier tracking data into your support AI to resolve routine queries end-to-end.

+20

NPS points

Keep customers informed at every step and turn delivery into a loyalty moment.

"We wanted to avoid bouncing around from website to website to see quotes & track shipments"

Matteo Gioli SUPERDUPER Founder

: WISMO stands for "Where Is My Order?" — the most common category of inbound support contacts for ecommerce brands. Research shows WISMO accounts for up to 40% of all customer service volume. For a brand shipping 5,000 orders a month, that can mean hundreds of hours of avoidable support time per year. ShippyPro reduces WISMO by sending proactive, carrier-agnostic tracking notifications at every delivery milestone so customers always know where their order is before they need to ask.
: Order tracking software — sometimes called parcel tracking software or shipment tracking software — gives ecommerce brands one place to monitor every order in transit across all carriers and to send proactive, branded delivery updates via email, SMS and WhatsApp. If you use more than one carrier, receive WISMO support contacts, or send customers to a carrier's generic tracking page, you need it. ShippyPro replaces that fragmented setup with a single platform that handles monitoring, notifications and the branded tracking experience automatically.
: ShippyPro's tracking page lives under your own domain, not the carrier's. You control the branding, the copy, the promotional banners and the product recommendations — turning a generic status update into a post-purchase revenue channel. Carrier tracking pages send your customer away from your brand. ShippyPro keeps them on it.
: Delivery Prediction is ShippyPro's AI feature that calculates the expected delivery window for each shipment and updates it automatically as the parcel moves through the carrier network. When a deviation is detected — a delay, a failed delivery attempt, a customs hold — ShippyPro flags the exception and can trigger a proactive notification to the customer before they have any reason to contact your support team.
: Yes. Email notifications are available in 8 languages and SMS and WhatsApp notifications support 5 languages, so international customers receive updates automatically in their own language without any manual configuration per order.
: Yes. ShippyPro connects with 81+ sales channels and marketplaces including Shopify, WooCommerce, Magento, PrestaShop, Amazon and eBay. Tracking data flows in automatically from all your selling channels without manual data entry, and notifications go out as soon as a label is created.

Win loyalty with every delivery update.

Rated by the operators who ship every day

Next-level parcel visibility

AI that knows about delays before your customers do

Stay in control of every parcel

Keep customers informed — on your domain, not the carrier’s

Reach customers on the channel they actually open

Business outcomes, not just features.

Works with the carriers and channels
you're already using

Questions teams ask before they sign up

Show your customers where their order is — before they ask.

Win loyalty with every delivery update.

Rated by the operators who ship every day

Next-level parcel visibility

AI that knows about delays before your customers do

Stay in control of every parcel

Keep customers informed — on your domain, not the carrier’s

Reach customers on the channel they actually open

Business outcomes, not just features.

Works with the carriers and channelsyou're already using

Show your customers where their order is — before they ask.

Works with the carriers and channels
you're already using