How Labelbike saves 1,177+ hours shipping to 139 countries on automated rules
Labelbike makes custom motorcycle and scooter decals, 3D protective stickers, and tank protectors, all Made in Italy, and ships them worldwide from one warehouse. Their whole warehouse system is built around ShippyPro. Here's how automation workflows and shipping rules let a lean team push over 1,000 orders a week without touching each one.
One warehouse, seven channels, 139 countries
Labelbike designs and produces custom decals, 3D protective stickers, tank protectors, and seat covers for motorcycles and scooters, all Made in Italy. Orders come in from Amazon, PrestaShop, eBay, and more, and go out to customers across Italy and well beyond. About 70% of every week's shipments cross a border, which means more carriers, more rules, and more room for a small data error to become a failed delivery.
A catalogue this specific is a routing problem as much as a product one. A domestic parcel, an EU parcel, a UK parcel, and a order to Portugal each need a different carrier and a different service. Doing that by hand, order by order, does not survive 1,000 shipments a week.
Labelbike has been on ShippyPro since 2018. Over that time the platform has become the centre of how the warehouse runs: orders sync in from every channel, shipping rules pick the right carrier by destination, and automation workflows clean and format each order before a label is ever printed. The team sets the logic once, and the platform applies it on every order that lands.
Their reach is genuinely global: parcels have gone to 139 countries across all six continents. Europe carries the bulk of it, about 82% of volume, led by Italy, Germany, and France, with the United States, the UK, and Spain rounding out the top six markets. Beyond that core sits a long tail of more than 80 countries that each order only occasionally, from Japan and Australia to one-off destinations in Africa and South America. That mix is exactly why routing has to be rule-driven: the same setup has to handle a daily lane to Germany and a rare parcel to Greenland without anyone stopping to think about it.
"Our warehouse management system revolves around ShippyPro, so it's the hub of our shipping operations."
Set the logic once, ship on autopilot
Labelbike built the platform into the core of the warehouse. Orders from every channel land in one place, shipping rules route each one to the right carrier, and automation workflows fix the messy details before a label is printed.
Orders from Amazon, PrestaShop, eBay, and more sync into ShippyPro automatically, so the whole warehouse works from one queue instead of seven separate back offices.
Rules assign the right carrier for each lane: GLS and Poste for Italy, Colissimo for France, Asendia for Norway and Switzerland, SpringXBS and UPS for long-haul. The rule picks, not a person.
Automation catches empty or invalid phone numbers, formats addresses, and fixes the fields that cause failed deliveries, running on every imported order without manual review.
What holds it all together
Labelbike's shipping rules cover Italy, the EU, the UK, the US, and a long tail of other markets, each mapped to the carriers that serve it best. On top of that, automation workflows check and format order data (a live workflow, for example, catches missing or invalid phone numbers before a label is printed). The team defines it once, and it runs on every import.
Eight active carriers (GLS Italy, MyDHL, Colissimo, Asendia, Poste Italiane, SDA, Amazon Shipping, UPS, plus SpringXBS for long-haul) and seven marketplaces (Amazon, PrestaShop, eBay, and more) run through a single dashboard. Adding a market means adding a rule, not rebuilding the process.
