CAPRI Group: From Retail to eCommerce Success with ShippyPro

CAPRI Group is an Italian fashion retail company founded in 1988 with the Alcott brand. Over the years, the Group expanded rapidly, acquiring Gutteridge in 1997 and growing across Italy, Malta, Greece, Spain, Eastern Europe, and the Middle East. With a strong omnichannel vision and a focus on sustainability, CAPRI combines retail tradition with digital innovation, driving continuous growth in both physical stores and eCommerce.

Employees
1300

Industry
Fashion

Challenges

As CAPRI Group expanded its retail footprint and launched its eCommerce operations, managing both B2B and B2C shipments across multiple countries became increasingly complex. The need to centralize multicarrier logistics, support omnichannel processes such as Ship from Store, and automate labeling and invoice management was critical to sustaining international growth and operational efficiency.

Solution

With ShippyPro, CAPRI Group implemented a centralized multicarrier shipping platform, automating label creation, B2B documentation, and international fulfillment processes. The platform streamlined carrier selection, returns management, and omnichannel logistics, supporting two headquarters, three warehouses, and stores across multiple countries.

Results

CAPRI Group achieved +300% growth in online sales, expanded into +6 international markets, and now processes 100% of its orders through ShippyPro. Thanks to optimized logistics management, the Group successfully scaled its omnichannel strategy while maintaining full control over domestic and international shipments.

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ShippyPro is the technology that has supported us since day one, enabling +300% online growth and ensuring that 100% of our orders are processed through a single platform.

Marianna Colella | Associate, Manager & Marketing Director @ CAPRI Group